Gotapack values your privacy and processes your personal data in accordance with the EU General
Data Protection Regulation (GDPR) and applicable Swedish legislation. This policy explains how we
collect, use, store, and protect your personal data, as well as how we use cookies on our website.

1. Collection of Personal Data

We collect and process personal data only when necessary to fulfill our contractual obligations, improve our services, or comply with legal requirements.

What Data We Collect:

We may collect the following personal data depending on how you interact with us:

• Contact Information: Name, email address, phone number.
• Company Information: Company name, organization number, and billing details.
• Technical Information: IP address, device type, browser, and information about how you use our website.
• Communication Data: Messages you send to us, such as via contact forms or email.

We collect data through:

• Web forms and direct contact.
• Automated data collection through cookies and similar technologies (see section 4).

2. Legal Basis for Processing Personal Data

Under GDPR, all processing of personal data must have a legal basis. Gotapack processes
your personal data based on the following grounds:

• Consent – When you actively give your approval, for example, for marketing communications.
• Contract – When necessary to fulfill an agreement with you or your company.
• Legal Obligation – When we are required to process data by law, such as for accounting purposes.
• Legitimate Interest – When we have a legitimate interest in processing data, for example, to improve our services or protect our business.

3. Storage and Protection of Personal Data

We store personal data only for as long as necessary for the purpose for which it was 
collected or as required by law.

Security measures include:

– Encryption and secure storage of sensitive data.
– Restricted access to personal data, limited to authorized personnel only.
– Ongoing review of our security procedures.

4. Cookies and Tracking Technologies

Gotapack uses cookies to enhance your user experience and analyze website performance.

What Are Cookies?
Cookies are small text files stored on your device when you visit our website.

They help us to:

• Understand how visitors use our website.
• Optimize functionality and security.
• Use marketing more effectively.

Types of Cookies We Use

• Necessary Cookies – Required for the website to function properly.
• Analytical Cookies – Used to improve our website and user experience.
• Marketing Cookies – Enable personalized advertising and measure ad performance.

Managing Cookies:

You can modify or block cookies at any time through your browser settings. Please note that disabling cookies may affect certain website functions.

5. Your Rights Under GDPR

Under GDPR, you have the following rights regarding your personal data:

• Right of Access – You can request a copy of the personal data we hold about you.
• Right to Rectification – If your data is incorrect or incomplete, you can request corrections.
• Right to Erasure (“Right to be Forgotten”) – You can request that we delete your personal data unless legal reasons require us to retain it.
• Right to Object – You can object to processing based on legitimate interest.
• Right to Data Portability – You can request your data in a structured format to transfer it to another organization.
• Right to Withdraw Consent – If our processing is based on your consent, you may withdraw it at any time.

To exercise your rights, contact us at:

service@gotapack.se

Gotapack

August Barks Gata 30B

421 32 Västra Frölunda

If you believe we are processing your personal data in violation of GDPR, you have the right to file a complaint with the 
Swedish Authority for Privacy Protection (IMY).

6. Changes to This Policy

We may update this policy as needed. Any changes will be published on this page and take effect immediately. 
We recommend that you review the policy regularly to stay informed about how we protect your privacy.

Have Questions?
Contact us at service@gotapack.se, and we’ll be happy to assist you!